The report introduces the new industry of Market Expansion Services (MES), highlighting the megatrends driving the demand and growth of this industry, why multinationals and small and medium-sized enterprises need and use MES, as well as its impact on the major industries of consumer goods, healthcare, specialty chemicals, and engineered products. There is also a special focus in the report on the rising middle class in emerging markets. The findings are based on Roland Berger’s systematic analysis of extensive market data and over 100 interviews with senior executives, academics, and industry experts. For further information, please visit

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